When used effectively, the press release is an excellent method to utilize to communicate with the public. The very structure and format of the press release is designed to provide a concise and effective method to convey news and information regarding companies. Many companies use press releases to let the public know about internal business events, awards, news, promotions, and other relevant information pertaining to companies.
Generally press releases only concern the company that is providing the press release, but the press release can be used for a variety of purposes. In a recent situation concerning Securus Technologies and GTL, press releases were used to provide statements to the public. The recent situation between Securus Technologies and GTL that went public through press releases involved a disagreement between the companies concerning technology patent rights.
Both companies strongly felt the technology in question was the rightful technology of the company. Since both companies felt this way, it was hard to come to a resolution regarding the situation. GTL decided to take the situation public through a press release that provided GTL’s version of the situation. The press release also contained numerous accusations against Securus Technologies concerning the technology patent rights situation.
Securus Technologies provided detailed reasons related to why the company felt that the accusations made by GTL were unwarranted and inaccurate.
The press release sent by Securus Technologies that was used to defend itself against the statements made by GTL was effective.
Securus Technologies is a technology company that provides many different types of technology related products and services to many different types of companies.