Luiz Carlos Trabuco Cappi, born in 1951 in Marilia, Bradesco was an entrepreneur and graduate from Philosophy and Letter Faculty at the University of Sao Paulo (USP). He started banking in 1969 when he was just 18 years old.
He was promoted from 2003 up to 2009. Here, he had all what it took to take over the leadership at Bradesco Seguros. Since 2003, he has significantly contributed to more than 25% profit to Bradesco. As a result, making him one of the most influential people the company has ever had.
In the year 2015, Luiz Carlos Trabuco Cappi was crowned as the entrepreneur of that year. This was because he had contributed a lot to the growth of Bradesco since he took its leadership eight years ago (2009). The bank had lost its lead to their foe, Itau Unibanco a few months before he was made the president of Bradesco.
Luiz is one of the entrepreneurs who believe that leadership alone is not a goal to fight for in life. He once said that during an interview. He further elaborated that their primary goal as a company was to do the best of their ability to deliver credible services in the municipalities they served.
For this reason, he is seen as a bold businessman who has come up with some of the bravest moves. These moves affected the business positively, and as a result, Bradesco is triumphant in their banking business all over Brazil.
One of the most remarkable moves he made was buying the branch of HSBC in Brazil for $ 5.2 billion. With this acquisition, Bradesco has continued to fight for leadership in the private banking sector.
There are three things that have made HSBC and Bradesco stand out from their rivals and other organizations. They are more concerned with the number of people holding their account. They are working hard to increase their number. Also, they are aware that the branch’s network is one of the most crucial factors to consider in any business. They even manage their total investment fund well.
Luiz Carlos Trabuco Cappi was promoted to the presidency of Bradesco just two months after Itau Unibanco started leading in the market. He, however, took a few months to turn tables upside down and steer his company to leadership. This portrays how determined and competent he was.
He started working in Bradesco 40 years ago. He began as a mare clerk. Many knew him as a person who unites claws, persistence, and wisdom and changes them to bring pleasant results. Persistence is what made him work in this company that long and tirelessly. This perhaps is what got him promoted.
In 2003, Luiz Carlos worked for several insurance and pension groups, e.g., Bradesco Group. Then, he was the president. That led to his promotion to vice presidency of Bradesco. It can be noted that the entrepreneur has held several dockets that have made him more experienced.
His words are significant and make it easy to understand the collaboration offered by this executive in all the companies he has worked with. The results have significantly evolved since he begun to serve his terms in the company. He is a genuinely influential entrepreneur.
In most of his interviews, he has encouraged people to be hopeful and most importantly to be confident. As he says, being sure will make businesspersons make informed decisions without the fear of intimidation. His most significant wish is for the government to understand the importance of insurance in the society nowadays.
Executives and entrepreneurs like Luiz Carlos Trabuco Cappi are the best role models that all young entrepreneurs should emulate. You will learn a lesson or two, which will make you ready to deal with any situations in your business.
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