Lori Senecal, the Global CEO of Crispin Porter & Bogusky cites her early life, especially the success of her older siblings as a source of inspiration that has led to her current success in the creative and digital advertising industry.
Her journey to the top
Ms. Lori has grown career wise by working for various companies. Her career began at McCann-Erickson Worldwide, Inc., a subsidiary of Interpublic Group of Companies. At the company, her innovation skills came to the limelight after spearheading TAG Ideation, a marketing unit for young adults.
Due to her splendid performance with the TAG ideation, Lori Senecal was promoted to the position of a Chief Innovation Executive at the McCann Worldgroup and later rose to head McCann, NY for two years. In 2009, Lori Senecal moved on to become the President, CEO, and associate of Kirshenbaum Bond and Partners. Check out Adweek to know more.
It is here that she devised and executed cutting edge corporate strategies that helped propel the company to be recognized as the best corporation to work for in NY. Moreover, she secured a host of notable clients for Kirshenbaum Bond and Partners including American Express, BMW, TE Connectivity, and Victoria Secret.
In 2014, she joined MDC partners Inc as a Director and a CEO. In March 2015, she was appointed the Global CEO of the Crispin Porter and Bogusky where she’s tasked with supervising the overall worldwide expansion of the agency. In April 2017, Lori took up the role of a Director at the Advertising Council, Inc.
About Lori Senecal
While working at KBS, she was listed among Advertising Age’s ‘Women to Watch’ and was also a recipient of the Quantum Leap award for good leadership and innovation at the AWNY Game Changer Awards.
Due to her strong leadership skills, Lori Senecal was named by Advertising Age as one of the four ‘Agency Directors to Watch’ in 2016.
Most recently, Lori Senecal was in the coveted list of the Most Creative People in Business in 2017 as listed by Fast Company.
With the growth of mobile devices and social media platforms, Lori Senecal cites the importance of optimizing a website or any other aspect of advertising for mobile use to reach a large market base. Moreover, she urges that a company’s advertising campaign ought to realize three main outcomes. It should reach the intended audience, the message should be easy to understand for the audience, and it must motivate the audience to act. She recently spoke at 3% conference.
See more: https://www.behance.net/lorisenecal