Sometimes you only need confidence to find out your potential and achieve the dream of your life. Lori Senecal moved from an introvert to an international executive in most prestigious companies in the United States after overcoming her weakness. She has transformed many businesses through her innovative skills. Lori received her bachelor’s degree from Mc Gill University where she specialized in marketing and finance. Her educational background has also contributed to her success by equipping her with skills in the integrated market, advertising, and digital strategy.
Lori Senecal started working with the Fords Media account where she faced challenges as an introvert. She joined McCann Erickson where she ran a Coca-Cola account. Through the encouragement by her boss, Lori performed excellently in managing the account coming up with the TAG Ideation. Her achievement in the company made her secure the position of presidency in the New York branch. She worked as the president for three years and left to join Kirshenbaum Bond and Partners. She managed to expand the business from a national platform to an international firm with more than 800 potential investors. Lori was the president and the CEO of the company before leaving for MDC Partners taking the same leadership positions. Due to her experience in working with international markets, Lori became the global chief executive officer of CP& B Company in 2015.
Taking the position of the new CEO IN Crispin Porter and Bogusky Company, Lori has the responsibilities of expanding the business by managing all the activities in the nine branches effectively. CP& B is a privately owned company in the United States dealing with international marketing and advertising. Having great skills in innovation, creativity, and invention, Senecal has the capability of taking the Company to a higher level. Senecal has also worked with international agencies and has the experience needed to run the firm. She has also shown commitment with MDC Partners before and winning several awards in leadership innovation giving a promise of the same in future. Check out Crunchbase to know more.
Lori left McCann to Kirshenbaum Bond and Partners in 2009.Despite the company being among the largest and prestigious in the state, Lori didn’t strive to get the highest rank in the Company. The co-founders of Kirshenbaum wanted a leader to grow the Company beyond New York and through the assistance of the MDC CEO; they met Lori. Senecal has a good reputation and excellent skills in invention, innovation and great experience with multinational agencies. Holding a high position in McCann, her departure brought leadership instability with some projects like Microsoft account collapsing.
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