Fabletics is a relatively-new fashion brand that was started by Kate Hudson based on her love of dressing women well. She wants working mothers, busy ladies and every woman of every size to look their best. This article explains how she started Fabletics with Don Ressler, how he is helping the company grow and what he plans to do to expand the firm. Kate is the model and passion behind the business, and Don has done quite a lot to build a proper fashion icon.
#1: What Did Don Start With?
Women were receiving amazing clothes they loved, and they were dressing well for the day ahead. They found their clothes to fit well, and they did not need to change several times a day. Don wanted to expand, and he did so by keeping the brand close to its original intent.
#2: Kate Hudson Is A Working Mom
Kate has children who must go to school every day, and she works out quite hard when she leaves the house. She may run errands or meet with people in town when she is out, and she must wear clothing that is modular. She created a brand that she may wear every day, and she is wearing the clothing often in pictures that are published of her. She models the brand, and she assists Don in managing the company.
#3: Don Wishes To Create A Better Store Brand
The store brand for Fabletics is different from the online shop, and it will expand to over 100 stores. The stores will have the same clothes, and they will offer more styles that women may try on. Someone who prefers to try on their clothes may do so, and someone who wishes to buy online may stay online. The company wants to have as many options open to their customers, and they will begin searching for a way to help women manage their online account in the store.
The brand reaches out to women every day when they need one outfit to wear all over town, and the Fabletics brand will have enough outlets to serve ladies who are in need of something casual. Don’s CrunchBase has a timeline showing his growth with the brand.
Read the rest of the story of Kate Hudson, Don Ressler and Adam Goldenberg’s partnership on Entrepreneur mag’s website (https://www.entrepreneur.com/article/286351)